greenwashing

Attorney General James Sues World’s Largest Beef Producer for Misrepresenting Environmental Impact of Their Products

Attorney General James Sues World’s Largest Beef Producer for Misrepresenting Environmental Impact of Their Products

NEW YORK – New York Attorney General Letitia James today filed a lawsuit against JBS USA Food Company and JBS USA Food Company Holdings (JBS USA), the American subsidiary of the world’s largest producer of beef products, for misleading the public about its environmental impact. JBS USA has claimed that it will achieve net zero greenhouse gas emissions by 2040, despite documented plans to increase production, and therefore increase its carbon footprint.

New York attorney general sues world's largest beef producer over greenhouse gas emissions

New York attorney general sues world's largest beef producer over greenhouse gas emissions

According to Letitia James, JBS USA's promise to try to achieve net zero greenhouse gas emissions by 2040 is just a marketing strategy.

New York Attorney General Letitia James has filed a lawsuit against JBS USA, the world's leading beef producer, accusing the company of misleading the public about its impact on the environment.